Template-Type: ReDIF-Paper 1.0
Author-Name: Juan M.C. Larrosa
Author-Name-First: Juan M.C.
Author-Name-Last: Larrosa
Author-Name: Victoria Giordano
Author-Name-First: Victoria
Author-Name-Last: Giordano
Author-Name: Gonzalo Ramírez Muñoz de Toro
Author-Name-First: Gonzalo
Author-Name-Last: Ramírez Muñoz de Toro
Author-Name: Juan I. Uriarte
Author-Name-First: Juan I.
Author-Name-Last: Uriarte
Title: Macroeconomic Instability, Attributes, and Time: Yoghurt Weekly Pricing in Argentina
Abstract: We analyze the weekly evolution of prices of the yogurt segment offered in supermarket for the period 2015-2020 in Argentina. Taking into account the strong macroeconomic instability of the period, we try to give answers to what role marketing variables such as product attributes and promotions have played in pricing. We found that few attributes were relevant, leaving much of the pricing dependent on general and sectorial inflation of the period.
Length: 16 pages
Creation-Date:  2020-11
File-URL: https://aaep.org.ar/works/works2020/Larrosa.pdf
File-Format: Application/pdf
Number: 4364
Classification-JEL: D43, L66, C81, C33
Keywords: pricing, yogurt, weekly frequency, webscraping, Argentina
Handle: RePEc:aep:anales:4364