Autor: Gatti Nicolás*, Funes Victor**, Benito Amaro Ignacio*
Institución: *INTA-UCEMA, **University of Illinois at Urbana-Champaign (UIUC)
JEL: Q12, Q13
Starting in the early 2000s, a boom in demand for agricultural commodities displaced cattle ranching out of the most productive areas of the Pampas’ prairie. The crossbreeds between Angus and Hereford with Brahman, i.e., Brangus and Braford, have been successfully adopted across Argentina. However, little is known about the specific bulls’ traits that drive the demand for cattle genetic selection outside the Pampas. Understanding the economic value of traits would help to identify the demand for adapting livestock production to different ecosystems while preserving the meat quality of Angus and Hereford cattle. We estimated hedonic price models using Brangus bull sales data from two cattle breeding ranches in the north of Cordoba province. We find that, after controlling by sire, company, and transaction date, cattle ranchers prefer observed traits such as weight, coat color, and age, while genetic indicators such as Expected Progeny Differences (EPDs) have secondary importance. We argue that stronger preferences for read-coated bulls, as opposed to black-coated bulls, could be associated with the demand for reducing heat stress; the lack of response of price to EPDs may be related to understanding how correlations between bull genetic traits would later express in the herd.